On May 17, 2004, Boeing and Brazil's GOL Linhas Aereaes S.A., one of the world's most profitable airlines, announced that the airline has ordered 43 737-800 passenger airplanes worth up to US $2.7 billion at list prices.
GOL begins receiving the 15 firm-ordered 737-800s between 2007 and 2009. GOL holds purchase rights for the remainder, which can be exercised between 2005 and 2010.