Connexion by Boeing, a business unit of The Boeing Company (NYSE: BA) today celebrated its one-year in-service anniversary by moving beyond the Internet in announcing the next level in its evolution. Beginning this summer four channels of television will be delivered directly to Connexion by Boeing customers aboard select flights offered by Singapore Airlines. Accessible by passengers' laptops, the global availability of satellite television content marks yet another "first" for Connexion by Boeing.
In making today's announcement, Connexion by Boeing President Laurette Koellner applauded the introduction of in-flight television and the benefits to air travelers.
"Our agreements with these leading media organizations provide quality television programming for airline passengers, allowing them to receive the latest business and sports news directly on their laptop computer," said Koellner. "Being a well-informed traveler is essential for successfully conducting business today. Our Connexion by Boeing service, which now features television content, addresses that need, while providing additional options for passengers who want new entertainment choices in flight."
The television lineup, which will be distributed across the Connexion by Boeing global network, will consist of the following:
Connexion by Boeing television initially will be available on Singapore Airlines flights and service availability will be expanded later this year to include other airlines that are offering the award-winning high-speed mobile Internet service. Connexion by Boeing also is working with its airline customers and in-flight entertainment service providers to deliver television content to the seatback.
Singapore Airlines Senior Vice-President, Products and Services Yap Kim Wah offered a unique airline perspective regarding the innovative new service and what it means to airline passengers.
"Following our introduction of wireless Internet connectivity, we are proud to be the first airline in the world to beam live TV content to our passengers on a global basis. With live TV, our customers can look forward to up-to-the-minute business and sports highlights while flying 35,000 feet in the air. Now they can decide between watching the latest blockbuster from our selection of 60 in-flight movies or the fifth set of a nail-biting Wimbledon final, just like they would at home."
Singapore Airlines is one of the first airlines in the world to offer Connexion by Boeing's high-speed in-flight Internet connectivity. The airline now offers the service on select long-haul flights including Singapore-London and is introducing it to other routes progressively.
Connexion by Boeing is, for the second year running, the recipient of the World Travel Award for World's Leading High-Speed In-flight Internet Services Provider and was recently named one of the wireless companies to watch in 2005 by IDC wireless services analysts. Through a broadband connection to an equipped aircraft, high-speed Internet, data and entertainment connectivity is delivered directly to travelers in flight. The Connexion by Boeing service is available today on flights offered by Lufthansa, SAS, Japan Airlines, ANA and Singapore Airlines. In addition, China Airlines, Korean Air, Asiana and El Al Israeli Airlines have announced their intent to install the Connexion by Boeing system on their long-range aircraft. Connexion by Boeing also offers a high-speed connectivity solution for the business aviation and maritime markets.